In English

Pernilla Dahlqvist

With 20 years of experience within the fashion industry as brand manager for Sisters, purchasing manager at Marc O’Polo, designer at Solo and CSR/quality manager at Polarn O Pyret I have a long and broad industry experience which is the foundation for my business.

I master and have a great understanding and knowledge about the whole process, from the first drawings to the finished product.

In focus in a cooperation with Pernilla Dahlqvist Design & Production:

  • Responsiveness to the client’s needs as well as brand strategy.
  • Development of a proper situation analysis to achieve structured aims and objectives for the cooperation.
  • Several services are offered. Separate smaller efforts or larger projects. We review the need for extra resources together.
  • A creative and commercial focus is the foundation for all assignments.
  • Sustainability/CSR-focus is an important part which is taken in consideration in all process optimization as well as in design assignments.
  • Secrecy and loyalty.


Collection strategy

Balance and distinctness is what is most important to a fashion brand. I manage projects and offer good tools to work strategically and commercially without sacrificing creativity.

The design process

Product development for private labels within retail, concept development with extended product ranges or revivals are some areas where I offer creative input, but also complete design assignments.


Structures and models for a well functioning purchasing process is a necessity. I manage projects and offer good tools for the flow of purchases, follow-up on orders, volume calculations and warehousing.

The production process

To work efficiently with time and cost it is important to structure and keep control of the production process. Therefore, continuous process optimization is one of the keys to success.
I analyze, manage projects and offer the necessary tools for a structured and controlled production process.


Quality covers both materials, production, function and fit. The demands for these are increasing among consumers and whether you are a brand, a retailer or a store chain you need to work very actively with these. I help to develop quality and production manuals according to your specific focus. I offer project management of routines and structures for the internal quality checks and supervisory control, but also shorter assignments such as education and workshops.

Sustainability / CSR

Taking social and environmental responsibility is a given for most fashion brands today. However, the level of competence and the scope of these efforts vary greatly depending on the size of the company. I help you manage your projects to start, develop, implement and run your CSR processes. I am active in the independent and not for profit industry body BSCI’s work and therefore continuously updated on the most recent developments within the area.

Seminars, courses and workshops

Sometimes companies are in need of different types of development. I customize courses within:

  • Purchase & production
  • Purchase in retail
  • Quality & CSR

Please don’t hesitate to contact me with questions or requests at:

info [at] pernilladahlqvist [dot] se

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